Fans of Trace Adkins and Richard Petty will have the chance to see the BC Powder spokesman and the Goody’s Powder spokesman give each other another headache with the release of a new “Painful Moments” video.
The video, “Behind the Wheel,” features Petty challenging Adkins to get behind the wheel for Richard Petty Motorsports (RPM). Adkins, a longtime NASCAR fan, is excited about the chance to join the RPM team and drive Petty’s number 43 car. Little does Adkins know, Petty has something else in mind for Adkins to drive. Let’s just say, no pit crew needed.
“Behind the Wheel” is one of several “Painful Moments” videos released on the BC Powder and Goody’s Powder Facebook pages as part of the BC and Goody’s ‘Pick A Powder’ campaign. The campaign, which launched in the summer of 2010, started as a friendly “rivalry” to determine who – between Adkins and Petty – experiences the toughest pain. The rivalry plays off the fierce and generational loyalty users have to either BC or Goody’s. With the new video, Adkins and Petty are continuing their rivalry by interacting in each other’s worlds to show the effectiveness of using BC and Goody’s to get rid of headaches fast.
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